STEPN GO, a social lifestyle app, has partnered with Adidas to launch the first-ever co-branded physical running shoes featuring the STEPN GO logo. This collaboration follows the successful release of the STEPN GO x Adidas Genesis NFT sneakers earlier in the year. The limited-edition collection of 1,200 physical Adidas Ultraboost Five running shoes is the latest development in the year-long partnership between the two brands.
The partnership between STEPN GO and Adidas began in April 2024 with the launch of the STEPN Genesis NFT collection, followed by the release of the Ultraboost Five running shoes. This collaboration highlights the blend of digital and real-world fashion, showcasing how the two brands are pushing the boundaries of innovation. The exclusive collection of running shoes will be available on the MOOAR marketplace starting December 13, 2024, reserved for holders of STEPN and STEPN GO x Adidas Genesis sneakers.
The launch of physical shoes marks a significant moment in the partnership between STEPN and Adidas, demonstrating the evolution of the Web 3.0 space. The collaboration aims to merge fitness, digital assets, and physical products, offering a new digital experience for runners. The Haus System on the STEPN GO platform allows users to lend their sneakers, share energy and earnings, and onboard new users into Web 3.0 without needing a wallet, making it more accessible to a wider audience.
Raffles for the STEPN GO x Adidas Ultraboost Five running shoes will take place from December 13 to December 17, with four separate raffles. Winners will be able to claim their shoes between January 6 to January 22, 2025, after a three-week trading period. The collection comes in four limited edition co-branded shoe styles, with the color being randomly assigned to winners. This collaboration showcases STEPN GO’s innovative approach to fitness technology and its leadership within the Web 3.0 ecosystem.
STEPN is a leading lifestyle app in the Web 3.0 space with over 5.7 million registered users. The app incentivizes exercise through rewards, requiring users to purchase a virtual sneaker NFT and earn rewards through physical activity. STEPN has partnered with various brands like Adidas, Atlético De Madrid, Steve Aoki, and ASICS. STEPN GO, building on the success of STEPN, revolutionizes social fitness by allowing users to earn rewards by staying active and engaging with their sneakers.
Adidas is a global leader in the sporting goods industry, known for its innovative products and commitment to promoting an active lifestyle. The collaboration between STEPN GO and Adidas underscores the growing impact of fitness apps in the Web 3.0 space and the evolution of digital and physical experiences. By combining digital rewards with physical products, this partnership showcases the potential of integrating an active lifestyle into everyday life. The STEPN GO x Adidas collaboration is a significant step towards redefining possibilities in the fitness and technology space.
