Sonic SVM, the team behind the popular tap-to-earn game SonicX, has recently announced plans to airdrop SONIC tokens to TikTok users. With over two million users already onboarded onto the game, the team aims to make the SONIC token central to the Sonic ecosystem, powering in-app transactions, community-driven features, and future GameFi integrations.
The allocation mechanics for the SONIC token are currently being finalized, with every eligible TikTok user set to receive a base allocation and additional rewards based on engagement levels within the SonicX game. Factors such as time spent in the app, participation in campaigns, and interaction with specific features may also influence bonus allocations.
The success of SonicX, which surpassed one million players within its first month, has paved the way for the upcoming token generation event (TGE) that will determine the snapshot date for eligible participants for the airdrop. TikTok users can still qualify by accessing SonicX via the official Sonic SVM account.
By leveraging their prior experience at Bytedance, TikTok’s parent company, Sonic executives have optimized their distribution strategy, including premium TikTok ads, creator partnerships, and branded challenges. The team is also looking to develop its App Layer into a comprehensive TikTok Chain to allow other projects to integrate into the ecosystem.
With TikTok’s massive user base of over one billion monthly active users, SonicX aims to tap into a largely untapped market for Web3 gaming. The platform projects that TikTok’s user base will reach 2.35 billion by 2029, providing a significant opportunity for blockchain adoption through the popular social media platform.
The rise of Web3 games and apps through platforms like Telegram’s TON ecosystem has paved the way for Sonic’s expansion on TikTok. The platform’s potential for success as a gateway for Web3 adoption stems from its larger user base and influence on the GenZ audience, making it an ideal environment for projects like Sonic to thrive.
