The Philadelphia 76ers have partnered with Crypto.com to release a new mobile game called “Spectrum Sprint,” which features Web3 elements and pixel art graphics. The game challenges players to navigate through Philadelphia landmarks and rush down Broad Street towards the team’s former Spectrum arena. Players can unlock digital collectibles and compete across four tiers for exclusive prizes such as courtside seats, invitations to gala events, and a suite for 12 guests during the 2025-26 NBA season.
The game includes a high-score challenge where top players can win exciting rewards, and an in-game leaderboard tracks the best performers with the highest scores earning additional VIP experiences. The 76ers’ goal with Spectrum Sprint is to provide fans with a unique experience and engage with new audiences. The game will also be featured during “Spirit of 76 Night” home games, with a pop-up arcade where fans can play and sign up for a Crypto.com account.
Developed by Impossible Brief, Spectrum Sprint is part of a three-game Web3 series that celebrates the team’s Nike City Edition uniforms. The first game in the series, Buckets on Broad, was launched in November, with a third game slated for release in March. The collaboration with Crypto.com is an extension of the partnership between the 76ers and the cryptocurrency platform, which became a sponsor of the team in 2021.
The Spectrum Sprint game offers fans a fun and interactive way to engage with the Philadelphia 76ers and win exclusive prizes. By incorporating Web3 elements and digital collectibles, the game taps into the growing trend of blockchain technology and NFTs in the sports and entertainment industry. With a focus on providing unique experiences and reaching new audiences, the 76ers are using Spectrum Sprint to connect with fans in innovative ways.
Fans can participate in the high-score challenge and compete for top prizes, including coveted VIP experiences and exclusive rewards. The game’s side-scrolling gameplay and pixel art design pay homage to the team’s history and iconic landmarks in Philadelphia. Players can immerse themselves in the world of the 76ers as they dash down Broad Street and unlock digital collectibles along the way.
As part of the Spectrum Sprint launch, the 76ers will feature the game during “Spirit of 76 Night” home games, giving fans an opportunity to play and engage with the new mobile game. With a focus on fan engagement and offering unique experiences, the team aims to create a bridge between sports and technology through the innovative collaboration with Crypto.com. Through Spectrum Sprint and the Web3 series, the Philadelphia 76ers are setting a new standard for interactive and engaging fan experiences in the world of sports.
