STYLY, a leading AR/MR platform, recently announced a significant boost in funding from Mitsubishi Corporation to scale its urban AR marketing and entertainment platform. This funding will allow STYLY to enhance its spatial layer platform, enabling brands to create and distribute immersive AR campaigns geo-located to real urban environments. Masahiro Yamaguchi, the CEO of STYLY, Inc., emphasized the importance of this funding in propelling the company’s vision of integrating XR/spatial computing into everyday life. The alliance with Mitsubishi Corporation will help STYLY create value in cities, society, and the future both domestically and internationally.
The funding from Mitsubishi Corporation will enable STYLY to further its goal of creating large-scale immersive brand campaigns with the support of a major business operator. STYLY plans to target the conglomerate’s commercial facilities, advancing the development of domestic and international real estate and urban projects. The collaboration with Mitsubishi Corporation will also pave the way for new and experimental media creations, with potential applications in various sectors such as environmental energy, materials solutions, mineral resources, urban development, infrastructure, mobility, and the food industry.
STYLY’s AR/MR platform has already made significant strides in revolutionizing marketing campaigns and immersive experiences for partners in various sectors such as facility/real estate developers, railway companies, and IP holders. The platform utilizes accurate GPS data to seamlessly integrate virtual visuals into real-world urban environments without the need for QR codes. This approach allows creators to distribute immersive visuals independently and import 3D GPS city data to create highly accurate real-world graphic overlays. Additionally, STYLY’s ‘PLATEAU’ technology powers its 3D city mapping, currently available in major Japanese cities like Tokyo, Osaka, and Fukuoka.
The cross-platform nature of STYLY’s AR/MR platform enables the delivery of immersive content on a variety of devices, including smartphones and smart glasses. Furthermore, STYLY is focused on expanding its developer ecosystem to enhance XR content creation and distribution opportunities. The platform has transitioned from a browser-based platform to a cross-platform application available on digital storefronts such as Meta Quest, VIVEPORT, and Nreal. STYLY also hosts events and virtual tours to showcase the capabilities of its platform and engage with potential users and partners.
In conclusion, STYLY’s collaboration with Mitsubishi Corporation through substantial funding marks a significant milestone in the company’s mission to revolutionize urban AR marketing and entertainment. The partnership will enable STYLY to further its ambitious goals of creating immersive brand campaigns and advancing collaborations in various sectors. With its innovative AR/MR platform and focus on expanding its developer ecosystem, STYLY is well-positioned to drive the integration of XR/spatial computing into everyday life both domestically and internationally. With a strong focus on creating value in cities, society, and the future, STYLY is poised for continued success in the rapidly evolving AR technology landscape.
