The Open Platform (TOP) has made an undisclosed investment in PLUTO Studio, the developer of the popular Telegram tap-to-earn game Catizen, highlighting their dedication to the TON blockchain ecosystem and innovation. Catizen has achieved significant success with over 24.8 million in-game players, 1.4 million on-chain users, and $14.6 million in in-game purchases across various cryptocurrencies. The average revenue per user (ARPU) is around $30 with 516,363 paying users. TOP’s investment in Catizen shows promise for the future of the game.
Andrew Rogozov, Founder and CEO of The Open Platform, commended the Catizen team for their success in creating one of the most popular social games in the Telegram mini-apps ecosystem. Sasha Plotvinov, Founder of Open Builders and Notcoin, also expressed confidence in Catizen’s unique business model within the Telegram mini-app ecosystem. The distinctive gameplay of Catizen sets it apart from other tap-to-earn games, as players can swipe to group cats in their café to level them up, creating a more engaging experience for users.
In addition to the investment from TOP, the Catizen team announced an increase in the airdrop share for its native token, CATI, to 43%. While the exact date for the airdrop has not been confirmed, this news has generated excitement within the Catizen community. Tap-to-earn games like Catizen have seen significant growth within the TON ecosystem by offering engaging mechanics and real rewards, showcasing the potential of blockchain integration on the Telegram platform and driving crypto adoption in social and gaming platforms.
Prominent crypto trader Alex Krüger has highlighted the potential of tap-to-earn games, noting their ease of access, gamification of crypto, community and social features, microtransactions, and marketing virality. Games like Catizen, Hamster Kombat, Truecoin, and Pixelverse have demonstrated rapid growth and success in the tap-to-earn space. Overall, the investment in Catizen by The Open Platform reflects the growing interest in blockchain gaming and the potential for innovation within the TON ecosystem.
