Doodles, an NFT-driven entertainment property, is switching from the Flow blockchain to the Ethereum layer-2 scaling network Base. This move, set to happen in mid-July, is intended to take advantage of Base’s faster and cheaper transactions. The project’s original profile picture (PFP) collection will remain on Ethereum, while the Stoodio platform and NFT wearables will make the shift to Base.
CEO Julian Holguin explained that the decision to leave Flow was not due to any issues with the network, but rather to align with the project’s vision for the future and reach a wider audience. Doodles, known for its animated content and large social media following, is aiming to expand its digital footprint significantly by moving to Base. The Stoodio platform, with its collection of digital wearables, is expected to benefit from the vast reach of the Coinbase ecosystem.
To celebrate the migration to Base, Doodles will offer a unique free Base NFT mint through Zora, unlocking exclusive content within the Stoodio platform. This partnership with Coinbase and Base is seen as a strategic move to drive widespread crypto adoption by offering entertaining and valuable products. The shift also aligns with Doodles’ upcoming animated short film, “Dullsville and the Doodleverse,” set to release in September and featuring music produced by Pharrell Williams.
According to Austin Hurwitz, Head of Business Development and Strategy at Doodles, the collaboration with Coinbase and Base is a significant step towards making crypto more accessible and engaging for users. This new direction in Doodles’ strategy aims to bring the community and the IP creator closer together by leveraging Web3 and crypto to create a richer ecosystem for all involved parties.
With the transition to Base, Doodles is reaffirming its commitment to leading widespread crypto adoption. By aligning with Coinbase and Base, the project is returning to its roots and pushing forward its mission to make crypto more accessible and engaging. The migration to Base will allow Doodles to offer a more rewarding and rich experience for its community, setting the stage for future growth and expansion in the digital entertainment space.