Binance and the Brazilian Football Confederation (CBF) have teamed up to launch the first Binance Free Pass for the main football league in Brazil. This initiative allows Binance users in Brazil who hold the Brasileirão Betano 2024 NFT to have a chance to win a Free Pass that grants them free access to any match of the season, which they can attend with a companion. The NFT is free for all Binance users who wish to redeem it, and provides other benefits such as the chance to collect rare collectible football items and discounts on Binance and CBF Academy’s School of Management and Business Courses.
Inspired by the concept of the “Golden Ticket”, the Binance Free Pass offers a unique experience inside the stadiums, allowing winners to not only have guaranteed access to the games, but also get early information about which matches will be available for Match Day Experiences, allowing them to redeem the gift before other users. This initiative sets Binance apart from its competitors by providing real-world benefits and values to its loyal users, especially for those who are avid sports fans. Guilherme Nazar, general manager for Binance in Brazil, acknowledges the significant potential for sports and digital assets to merge, particularly in a football-obsessed nation like Brazil, creating new revenue streams for clubs, athletes, and institutions on a global scale.
A study by Deloitte shows that the highest-value NFTs are the ones that offer tangible benefits, with Gen Z fans being attracted to exclusive and free products, experiences with athletes, and chances to win tickets with premium seats at matches and events. The Brasileirão Betano 2024 NFT maintains the same mechanics as previous seasons, with unused points being carried forward to the current season. This year’s NFT features a new design developed through a competition by the crypto community in Brazil and fans of the football championship, with the winning design created by designer Vanderson Chacon from São Paulo.
To participate in the draw for the Free Pass, users need to register on CBF Fanverse, complete the KYC verification process on the Binance platform, redeem the free NFT of the season, and opt-in to the promotion by signing up on the Binance website. Non-fungible tokens (NFTs) are unique digital assets stored on a blockchain token that have been gaining popularity in recent years, allowing users to experience and own digital assets in new ways. In sports, NFTs can serve as membership or loyalty tokens to unlock real-world benefits and facilitate closer connections with specific players or teams.
KYC (Know Your Customer) verification is a mandatory process to check and verify people’s identities, in order to prevent money laundering and illicit financial activities, thus increasing security for users. Brazilians can complete their KYC verification using basic government-issued documents and proof of address. The Binance Free Pass initiative, in collaboration with the CBF, highlights the potential for blockchain technology and digital assets to enhance the fan experience in sports, providing unique opportunities for engagement and interaction that go beyond traditional means. By leveraging NFTs and real-world benefits, Binance continues to innovate and create value for its users in Brazil and beyond.
