AdEx, a decentralized cryptocurrency exchange that was launched in 2017, has recently rebranded itself as a Web3 advertising platform, leveraging the latest advancements in artificial intelligence (AI) and zero-knowledge (ZK) privacy tools. This pivot positions AdEx as a key player for blockchain and crypto advertisers seeking to reach a broader Web2 audience. The integration of AI and ZK technology has resulted in significant improvements in platform performance, user experience, and services.
One of the key achievements of this rebranding is the reduction in user fees to 7%, with a further decrease to 4% for users of ADX, the platform’s native cryptocurrency. Advertisers now have access to a wider range of payment methods, including USD-pegged stablecoins like USDT, DAI, USDC, and ADX. The platform’s redesign also prioritizes advertiser needs by integrating with Supply-Side Platforms (SSPs) to expand available ad inventory and enhance ad performance.
In addition to these enhancements, AdEx has introduced new features designed to optimize ad campaigns and improve user privacy. The platform’s partnership with Polygon (MATIC) blockchain enables faster transactions and lower fees for advertisers. To celebrate the launch of the new advertising platform, AdEx has introduced a welcome deposit campaign, offering a 30% bonus to advertisers depositing more than $10,000, thereby boosting their advertising spend.
Since its inception, AdEx has evolved from a crowdfunding project that raised over $10 million into a leading platform in the digital advertising sector. The introduction of features like the Ambire Wallet and various rebranding phases has contributed to the platform’s growth and success. By continuously integrating advanced technologies, such as AI and ZK tools, AdEx aims to enhance advertising efficacy and user privacy, while providing advertisers with innovative solutions to reach their target audience.
