AdEx, the leading blockchain-based ad-tech platform, recently announced the launch of AdEx AURA, an AI-powered onchain activity analyzer designed to enhance Web3 experiences. By analyzing data from Ethereum and Layer 2 blockchains, AURA delivers personalized insights for users and developers. Leveraging advanced AI models, AURA processes user blockchain activity, such as transaction patterns or app usage, to suggest relevant actions or services. Unlike traditional models, AURA acts as an AI agent, aligning user and ecosystem interests and rewarding relevant suggestions.
AdEx AURA redefines how Web3 platforms interact with users by embedding personalized recommendations directly into wallets, apps, and blockchain explorers. The native ADX token plays a key role in AURA’s ecosystem, with marketers and developers able to stake ADX to prioritize recommendations or expedite placement approvals. This approach fosters trust and transparency while creating a safer, scam-resistant environment. AURA represents a significant step forward for Web3 engagement, delivering smarter, more personalized interactions for all in the ecosystem.
As the first of several new products, AURA underscores AdEx’s commitment to innovation and user-centric design. Wallets, dApps, and platforms are invited to explore how AURA can unlock new value and streamline user experiences. Founded in 2017 with the vision to revolutionize digital advertising using blockchain technology, AdEx has grown into a thriving ecosystem since launching its decentralized ad exchange in 2019. With over 1 billion ad impressions, AdEx has become the biggest micropayments network, aiming to solve industry challenges such as ad fraud, transparency, and privacy concerns.
Overall, AdEx AURA is a game-changing tool that enhances Web3 user experiences through personalized recommendations based on blockchain activity analysis. By leveraging AI models and the native ADX token, AURA creates a fair attention economy that benefits users and developers alike. With a focus on innovation and user-centric design, AdEx continues to lead the way in revolutionizing digital advertising and supporting the growth of the Web3 space. Website | X | Telegram | Reddit | Discord | Facebook.
